Thursday, January 12, 2012

January 24 > Going Hollywood > Hollywood Tower and Best Western

Do neighborhoods evolve on a block-by-block basis? We think they can. Join us as we visit two very different renovation projects on the same block in Hollywood that are transforming a section of the neighborhood once bisected by the freeway.

First we'll get a tour of the historic Hollywood Tower, to see the recently renovated French-Norman apartment building. You already know the 1929 building, originally known as La Belle Tour, by its landmark art deco neon sign that looms over the 101. Now go inside the V-shaped building, designed by architects Cramer & Wise, that once served as the inspiration for Disney's Twilight Zone Tower of Terror attractions. Joining us for the tour will be Alicia Scott, VP of Business Development at developer Alliance Residential.

Then we'll walk across the street to visit the newly renovated Best Western Hollywood Hills. Architecture firm Koning Eizenberg has given it a $2 million makeover, transforming the formerly frumpy building into a chic grey hotel. There's also a striking pointillist mural surrounding the now iconic "Last Cappuccino before the 101" sign. We'll be given a tour of the space with KE principal Brian Lane.

After the tours, join us at the 101 Coffee Shop for retro diner grub and that last cappuccino.

Tuesday, January 24
6:30pm: Meet at the Hollywood Tower, 6138 Franklin Ave
7:00pm: Talk and tour by Alicia Scott
7:30pm: Cross the street to the Best Western for a talk and tour with Brian Lane, 6141 Franklin
8:30pm: Head to the 101 Coffee Shop in the Best Western, 6141 Franklin

Cost: This event is free, and dinner at the 101 is pay-as-you-go, but please RSVP so we can get a headcount.

RSVP here.

Parking: Street parking only. Please check the signs.

See you near the 101!


  1. I actually came across an ad for the Hollywood Tower apartments on Craigslist looking for an apt in L.A From the pics I've seen the complex looks incredible; there is even a giant chessboard in the back. It looks like Alice in Wonderland. However, I heard a lot of reality tv shows are filmed there and lots of partying so not the most peaceful place to live.

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